I'm here working for Raleigh as a communications officer, which means I'm responsible for writing up the blog, the expedition magazine and producing the team t-shirt amongst other things. If you haven't seen it already the Raleigh blog is here.
This is one of the most rewarding communications roles I've ever had for the sheer immediacy of the response. I can post a blog entry and within the hour I have comments from friends and family. Someone commenting that their sister suits their new Raleigh t-shirt or wondering if that is indeed their offspring doing the washing-up. It feels like a real conversation, which is something that marketers often strive for but rarely achieve.
The other great thing about this job is that you are encouraged to visit all of the Raleigh projects. So from tomorrow I'm visiting the Costa Rican Coast-to-Coast Trekkers, the Miratombo Trekkers and the community projects in Achuapa, Nicaragua. I turn up in a Land Rover with messages from home and chocolate cake. I'm looking forward to the adulation: let's face it, I'm going to be popular and everyone loves to be loved!
I'll still try and keep this blog updated with posts and tweets, but if wireless connection is a challenge there may be radio silence for a week or two - but I should have lots to talk about when I get back.
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