• Attracting new business to a top accountancy firm read more
• Improving online representation of leading law practice read more
• Helping an enterprise agency meet customer needs read more
• Managing a major celebration for a charity read more
• Developing client communications for an estate agent read more
• Introducing a new culture to a charity read more
• Managing growth in a not-for-profit organisation read more
• Identifying business opportunities for a brokerage read more
• Implementing new technology for a law firm read more
• Exploring new markets for a software house read more
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• Attracting new business to a top accountancy firm
One of the big ‘4’ accountancy firms wanted to sharpen up the way they pitched for business, to simplify the tendering process whilst still tailoring their response to the client needs. I devised and led a series of workshops which examined ‘what good looked like’ and established the value proposition of the service on offer.
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• Improving the online representation of a leading law practice
A legal firm needed to refresh their website; to improve the navigation and to update the range of information it contained. I worked with the website designers, the marketing team and key partners to pull the project together. This involved gathering content and getting agreement across the firm, identifying gaps and suggesting solutions when issues arose.
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• Helping an enterprise agency meet customer needs
An enterprise agency wanted to advise clients about the opportunities afforded by the UK market. I created a web tool that scoped out this complex market place, provided profiles of relevant companies and established points of contact within these companies. All through desk top research, personal contact and telephone enquiry.
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• Managing a major celebration for a charity
A charity was celebrating an important anniversary. They needed extra resource and expertise to manage the celebrations including the internal and external communications. My first step was to establish and agree measurable objectives in line with the business strategy. The management of the project then took extensive collaboration across all departments and divisions countrywide.
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• Developing client communications for an estate agent
An estate agency needed an independent and objective view of their client communications. Over a period of time I monitored their web, telephone, advertising and postal communication and made a comparison with key competitors. I then provided a detailed report highlighting strengths and weaknesses and suggesting improvements.
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• Introducing a new culture to a charity
A charity was seeking to promote a culture of innovation where new ideas would be heard, fostered and implemented to help meet ambitious growth targets. As manager of this wide ranging project I tackled personnel practices, new processes, internal communications, as well as the specification of training requirements and a programme of external speakers.
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• Managing growth in a not-for-profit organisation
A charity had successfully grown organically by meeting a multi-cultural educational need in the UK. Now at a critical phase decisions needed to be made on future direction; were there further opportunities for growth and where should the priorities be? By holding a workshop and pulling together sales information I was able to help them develop a marketing strategy for the first time, which focussed on the simplest and strongest products and markets for growth.
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• Identifying business opportunities for a brokerage
A successful brokering firm looking for new areas of growth had lots of great ideas but needed direction and focus. Working together we effectively identified a full range of potential service offerings, evaluated each on the basis of resource, customer value and market potential. This then made a simple task of prioritisation and setting tasks to get the best (and most profitable) ideas to market.
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• Implementing new technology for a law firm
When a top law firm introduced a new client database system they realised the system on its own wouldn’t deliver the results they wanted. There needed to be a step change in the culture, processes and accountabilities. I devised and managed a long-term internal communications project involving system training and awareness rising.
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• Exploring new markets for a software house
An IT software company had identified a new industry sector as an area of potential growth. A workshop was the perfect format to consider their product and messages in the light of this new marketplace. We were able to explore the different segments in this sector and understand which would benefit most from the software. This allowed us to target specific companies and suggest ways of tailoring the sales message to each new audience.
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